Over 50% of the churches in the United States should not be marketing themselves.  
  
Shocked? You should be. Almost every church wants to grow, but why do some succeed while others struggle? If you're a pastor or a layperson serving on an outreach committee or evangelism team, reading this book will help you avoid the pitfalls that prevent churches from growing.  
  
The answer is simple. "God is not as interested in promotion as he is in preparation," says recognized church marketing expert Richard Reising. In ChurchMarketing 101, Reising demystifies basic marketing principles to show how simple changes can remove roadblocks to attracting visitors and future members. Tested in light of Scripture and the concerns of the local church, this empowering and practical book will help you see your church in a new way-and make adjustments to reach your community more effectively for Christ.  
  
  
"Richard Reising has done a great service to all who are interested in increasing the influence of the gospel by writing ChurchMarketing 101. You will finish this book with a clearer head and a hotter heart!"-David Shibley, president, Global Advance  
  
"Reising converts lofty corporate marketing strategies into simple, Christ-centered, and people-focused principles. Any organization will take away a clearer sense of vision and a greater understanding of how to get there."-Dave Dravecky, founder, Outreach of Hope  
  
  
Richard L. Reising is the founder and president of Artistry Marketing Concepts, an organization based in Dallas, Texas, that helps churches and ministries make wise use of marketing, design, and technology.

__Richard L. Reising__ is a recognized authority on church marketing and branding. He is founder and president of Artistry Marketing Concepts, an organization based in Dallas, Texas, that helps churches and ministries make wise use of marketing, design, and technology. He has helped hundreds of ministries in the United States and worldwide through speaking engagements and training seminars.

Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially?  
  
The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

Demystifies basic marketing principles for churches and evaluates biblical principles for outreach so ministries can uncover and fix roadblocks that keep them from reaching out.

Reising, Richard L.

Cover Page

Title Page

Copyright Page

Introduction 

1. What is Church Marketing? 

The Premise

The Definition of Marketing

A Biblical Foundation for Marketing

A Biblical Charge for Marketing

Moving Forward

2. How Marketing Affects Every Area of Your Church 

Where Perception Comes From

Reading between the Lines

Church Marketing Gone Wrong

Stumbling Blocks and Building Blocks

3. Perceiving Their Perception 

Man Looks on the Outside

Processing Perspective

Sitting in Their Seat

Re-engineering the Church Promotion Process

4. Understanding Your Target Markets 

The Biblical Foundation for Target Marketing

Dealing with Demographics

Basic Human Needs

Calculating Psychographics

Lingering with the Masses

5. Fundamentals of Growth 

Where Growth Comes From

Origins of Lateral Growth

Origins of Vertical Growth

The Value of Value

6. Creating an Atmosphere That Fosters Growth 

Setting the Atmospherostat

Ministry from the Outside in

Spiritual Signposts

Creating a Ministry Pattern

7. Marketing Secrets of the Big Boys 

Students of Culture

Nailing the Perceived Need

Living in an Experiential World

Different Strokes (Segmentation)

8. The Branding Iron 

Spies and Strategies

The Essence of Branding

Shaping Iron

Where Design Fits in

Communication is Only Everything

9. A Vision for the Future 

Preparing to be Visionary

Knowing Your Destiny

Making it Plain

10. Putting it All Together 

Diagnosing Your Today

Building a Bridge

Essential Action Items

Notes

Reising, Richard

Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially?  
  
The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. InChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

Demystifying basic marketing principles for the church, this title evaluates them against biblical principles and illustrates how simple changes can remove roadblocks that hinder members from reaching out. It is useful for pastors and ministry leaders from churches of different denominations and styles.

Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In "ChurchMarketing 101\[registered\]", he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

Richard L. Reising is a recognized authority on church marketing and branding. He is founder and president of Artistry Marketing Concepts, an organization based in Dallas, Texas, that helps churches and ministries make wise use of marketing, design, and technology. He has helped hundreds of ministries in the United States and worldwide through speaking engagements and training seminars.

Church Marketing 101 [eBook]

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