When facing a red light, what can you say to turn it green?   
   
Hooking an audience? Sweating in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.   
   
The Centre Brain – the body's action centre – responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn't. Why you prompt action, or don't.   
   
The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message.   
   
'This book will help you get to the heart of what makes people and their communication persuasive.' – Ram Gidoomal CBE, international businessman

Steve Adams

THE CENTRE BRAIN

Acknowledgements

PART 1: UNDERSTAND WHAT YOU HAVE

1 Doors

2 The point is to understand

PART 2: THE BRAIN’S FIVE PERSUASION PROMPTS

3 The message-to-idea metamorphosis principle

4 The Why-first principle

5 The contrasting-options principle

6 The picture-power principle

7 The emotional-connection principle

PART 3: CENTRE BRAIN COMMUNICATORS

8 Five great communicators

PART 4: MAKE IT HAPPEN

9 Your body's ninth system: persuasion

10 A technique for finding ideas

11 A technique for finding the Why

12 A technique for using contrast

13 A technique for extracting the picture

14 A technique for generating emotional connection

15 What you put in = what you get out

Notes

__"Vital reading for anyone who wants to create communications that cause people to act."__  
__Matt Barlow, CEO, CAP__

__When you face a red light, what can you say to turn it green?__

On stage needing to hook the audience?

Convincing a friend over coffee?

Sweating it in a job interview?

The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't.

The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.

A dynamic, popular-level book that invites readers to discover why some communication works (and why some does not!) and inspire them to make the most of the messages on their hearts.

When you face a red light, what can you say to turn it green? On stage needing to hook the audience? Convincing a friend over coffee? Sweating it in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't. The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.

Steve Adams began his career in TV (GMTV) before moving into magazines (Youthwork, Christianity) and then on to radio (Premier Radio). He now works as Global Head of Brand and Communication at international relief and development agency Tearfund. Steve also serves as a Tearfund keynote speaker and undertakes seminars and public speaking engagements around a range of communication topics, recently speaking on the main stage at Big Church Day Out 2016 to an audience of 20,000+. He is happily married to Ruth and father to four adventurous children!

Why do we do what we do? Discover how to use the infinite complexities of the brain to make your message clear, compelling, and connecting with listeners.

\["Want to know more of how your mind works? ","This clear guide unpicks the centre brain's impact","You'll find new ways to grow as a thoughtful, sharper person "\]

Centre Brain

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Centre Brain

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